Simon's Cracking Foundation Portfolio 2008-09: Evaluation Question 3

Our production would not be shown in cinemas and get long runs from establishments such as Cineworld or Odeon due to many factors:

Our product is an amateur film opening of only a couple of minutes in length.

This means it would be lucky to achieve a screening at a film festival, such as the Raindance Film Festival. As it so happens we were limited to showing it in class time and arranging lunch and after school screenings which provided much audience feedback.

If we were to make the rest of film it would almost certainly be considered as an independent film.

This means it would be shown only at independent cinemas and not nation wide chains. This would also suit the nature of our production company, Eyeless Productions, as it is an independent company that specialises in cult films.

Film Noir is not a typical Hollywood genre nowadays so is more likely to gain a cult status rather than being a mainstream hit.

This is shown by the fact that our inspiration, 'Sin City', is very much a cult film based on the cult graphic novels of Frank Miller.

One way of achieving this status is the audience with an enigmatic narrative image that shrouds the film in mystery. We chose to do this by designing a film poster that we could put up in places that our target audience would notice. The copy included the name of our film, the location of our screening and the time it was taking place. Most importantly though we used a still we took on our shoot as the main image of our poster, which stood out and grabbed peoples attention. The fact that approximately 30 people turned up means that our idea was a relative success.

If we were an actual company we would design our own marketing campaign so that we could reach as many people as possible. This is not possible as we do not have a sufficient budget available.

There is one way at our disposal that we could make our product reach a large audience and that is the Internet. We have uploaded our sequence onto Youtube so that everybody in the world could potentially watch it. From there it could spread via word of mouth. So all in all this is the most effective way to get an optimal amount of people to watch our product.