Key Notes On Distribution Video Clips

Using the video clips from this website www.launchingfilms.tv we can see how the whole process of making a film is conducted.

1. Aquisition and Release of a Film

• Find your target audience.
• Design an Ad campaign.
• Divide budget between production and marketing by predicting how much revenue the film will gain at the box office.
• Decide whether to produce the marketing campaign yourself or hire a third party.

2. Positioning and Audiences

• Take into mind many aspects, age range, sex, lifestyles, activities and media consumption.
• Choose carefully when to release your film, take into account the films released at a similar time ans school holidays etc.
• Look at other films of the same genre to see who watched it and were they saw it advertised. Older people may have seen it in magazines whereas younger people on the internet.
• Conduct test screenings in order to see if your target audience enjoyed the film and to help predict how successful the film may be.
• If a film has a paticular actor in it then people may be more likely to pay to watch it.

3. Marketing

• Word of Mouth can make or break a release so putting over a positive image is vital to the success of a film.
• Film runs rarely last 6-8 weeks nowadays.
• Try to target as much of your audience as possible but cost-effectively, don't go over the top.
• There are vast amounts of different formats that you can use for advertisement including, posters, trailers, premieres, festivals and preview screenings.

4. Liscensing

• Which sorts of cinemas and screens are most appropriate?
• Potential blockbusters may be booked into every available multiplex simultaneously, while for smaller releases, particular screens are likely to be identified one by one.
• The first week of release often brings in the most money from the box office so it is important to get your launch as effective as possible.
• The amount of oney a distributor gets from a release varies all the time, however it is normally between 30 and 40%.
• Alternatively, the distributor may simply retain a distribution fee, with all net proceeds being paid to the producers.

5. Piracy

• Films are vunerable to piracy during the early and pre release stages.
• Piracy is a very profitable business that can generate millions of pounds but can also hand you a lengthy prison sentence.
• With the introduction of the internet and quicker download speeds film piracy is on the up and is getting harder to stop and trace the criminals behind it.